One truth, everywhere
A price, an address or a stock level is changed once and is correct in every system that needs it.
Data synchronisation
Your software should agree with itself.
Every tool holds a slightly different version of the same customer, product or order. Synchronisation is what stops that from becoming a decision made on the wrong number.
What it looks like
ShopifySomething changes in one tool
ActionThe change is checked and mapped
ActionEvery other system updated
ConditionConflicts flagged rather than guessed
Done automatically
Why teams automate this
Conflicts surface
When two systems disagree, you are told — instead of one silently overwriting the other and nobody noticing for a month.
No more export-import Fridays
The recurring CSV round trip between two tools stops being a person's job.
What you can automate
The pairs of systems that most need to agree.
- Shop and ERP: orders, products, prices
- CRM and accounting: customers and invoices
- Stock across shop, warehouse and marketplaces
- Contacts between marketing and sales tools
- Product catalogue across every sales channel
- Reference data into a single reporting source
Automations + AI employees
When a step needs judgement, an AI employee takes over.
Moving data is automation. Deciding which version is right when two systems disagree in an unusual way is where a person — or an AI employee — is asked.
Questions people ask
- How often does it sync?
- Either as changes happen, or on a schedule when the source only reports in batches. Which one is right depends on the tool, and we set it accordingly.
- What if the two systems have different fields?
- Fields are mapped once, including the awkward cases — different units, different currencies, different category names — and then applied consistently.
- Can it sync in both directions?
- Yes, though one system is usually made the reference for each field. That decision is explicit rather than emergent, which is what keeps two-way sync safe.
Keep exploring
Your next employee doesn't need a desk.
Hire the role. Connect your tools. Delegate the work.
No credit card required · Human approval controls